What skills do you need to scale up an online store?

If you want to grow your online store, you need to have the right skills. These ecommerce skills will help you scale up your business and reach your goals faster!

Basic editing and visual skills are essential for ecommerce entrepreneurs. You’ll also need to know how to use the tools that will help you succeed, such as email marketing and shipping infrastructure.

Customer Service

One of the first skills that you’ll need to scale up an online store is customer service. Your team is the only human touchpoint for your brand, and a great experience can make or break your reputation.

Your customer support reps need to have strong communication and interpersonal skills to create a personalized, emotional connection with your shoppers. These are known as soft skills, and they include traits like empathy, patience, and friendliness.

Another important customer service skill is active listening. This means that your team needs to pay close attention to every query they receive and avoid sending out pre-determined replies before they’ve fully understood the problem.

Customer service also requires a high level of time management. If your team takes too long to respond to a query, it can cause frustration for your customers and lead them to leave negative reviews. A great way to improve your response times is by implementing a tool like Rewind.


If you want your online store to grow, then you need a good marketing strategy. This includes social media, email marketing, and content creation. You should also focus on enhancing customer experience. This will help you attract more customers and increase retention rates.

Exceptional customer service is essential for an ecommerce business, and one of the most important skills that you can have as a business owner. Great customer service can make people purchase more from your company, recommend it to others, forgive a bad experience, and even become brand advocates.

Another crucial retail skill is to have a well-designed website that looks fast and provides an excellent user experience. This is especially true for mobile users. You can use page builders to create responsive product pages that load quickly and have clear call-to-actions that draw in prospective customers. Moreover, you should have reliable software for repricing and inventory management. This will ensure that your business can scale without a significant rise in overhead costs.

Web Design

Web design is the process of planning, conceptualizing, and arranging content and elements to access on a website or mobile app. It also focuses on user interface design to enhance the experience for customers.

Whether you use your own ecommerce platform or marketplaces like Amazon, good web design is essential for attracting customers and increasing sales. A well-designed site will make your products look more appealing and provide users with all the information they need to make a confident purchase.

When it comes to scaling up your ecommerce web design business, focus on what you’re best at. This will allow you to build strong client relationships that lead to referrals and more MRR. It’s important to establish clear, documented processes for your work, as this will help you to scale up efficiently. This could be as simple as setting up a client onboarding process using templates and/or video or something more complex like hiring a project manager to oversee client projects from start to finish.


As an ecommerce store owner, you can use SEO to increase traffic and sales. SEO is a mix of marketing and content creation. It takes time and effort to get a web page to rank well on Google. This requires a strategic approach and marketing expertise.

Online shoppers read reviews before making a purchase, and high ratings and reviews are key to driving conversions. Ensure you have an easy-to-use platform that allows customers to leave a review and share their experiences.

As your business scales, you need to have a system in place that manages shipping and orders efficiently. The wrong logistics solution can cost you money and customer loyalty. A reliable software platform such as ShipBob can automate your workflow and streamline shipping and order fulfillment to save you time, money and improve the customer experience.